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Product design and psychology: The Use of Dynamic Difficulty Adjustment in Video Game Design

This paper delves into the mechanics of Dynamic Difficulty Adjustment (DDA) as a technique used in video game design. DDA serves as a sophisticated tool to subtly manipulate player behaviour and engagement. Through a close examination of case studies, we seek to provide an in-depth understanding of this technique’s application and implications from a product design standpoint.

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Product design and psychology: The Exploitation of the Pay-to-Win Model in Video Game Design

This paper investigates the controversial pay-to-win (P2W) model, widely utilized in the gaming industry as a form of psychological manipulation to drive monetization. Detailed case studies illuminate the implementation and implications of this model from the perspective of a product designer.

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Product design and psychology: The Art of Teasing Future Content in Video Game Design

This paper investigates the technique of teasing future content as a form of psychological manipulation used in video game design to maintain and enhance player engagement. We provide an in-depth exploration of this strategy’s implementation and implications through several illustrative case studies, offering a comprehensive overview from a product design viewpoint.

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